I think, now, as a novice webmaster you may also have the same problem. I want to put forward some suggestions and experience to help more friends to improve traffic, increase revenue, truly with "white fat own website".
website theme selected, then to build a website, because now the search engine rankings, more and more consideration to the user experience.
the second website before, must do the theme of the optimization, the selected topic is a big problem, I remember that in the site, the theme is to choose "Studio Classroom", the word daily love Shanghai index less than 300, even if it is to achieve the ultimate, with a long tail keywords, day flow but also over 500, so the monthly income is only a few hundred yuan. Later, in order to solve this problem, I chose the word "listening", the word competition is very large, although there are tens of thousands of daily search volume, but I do not do this for nearly a year, finally gave up. You should see it to understand what I mean, when selecting a theme, the choice of a degree of competition is not too large, for individual webmaster, choose a love in the words of the 3000-6000 Shanghai index as the theme is more appropriate, so that in the six months to a year, you can go to the first word optimization ranking page, the fastest growth rate. Then I do the English learning website, the theme is "VOA", the word spent half a year, to reach fifth, daily site traffic there are about 1700 to a half of the site, the data is really reliable.