LONGTIME OAK TREE RACING ASSOCIATION STALWART SHERWOOD C. CHILLINGWORTH PASSES AT AGE 93

first_imgLONGTIME OAK TREE RACING ASSOCIATION STALWART SHERWOOD C. CHILLINGWORTH PASSES AT AGE 93 ‘HE LOVED TO BET AND HE LOVED OUR GAME’  ARCADIA, Calif. (Oct. 9, 2019)–Sherwood C. Chillingworth, a longtime director and executive vice president of the Oak Tree Racing Association, passed away on Tuesday at age 93.A native of Honolulu, Hawaii, Chillingworth, known affectionately as “Chilly” to all who knew him, was named an Oak Tree director in 1989, and later assumed the title of Executive Vice President in 1993.  A tireless advocate for the many causes that the not for profit Oak Tree Racing Association funded since its inception at Santa Anita in October, 1969, Chillingworth was a truly beloved figure in California racing.“He was a great man who was a very big part of the Oak Tree Racing Association for many years,” said Hall of Fame trainer and fellow Oak Tree Board member Richard Mandella on Wednesday morning at Santa Anita.  “He lived a full life and from what I knew, he loved every minute of it.  He had a great sense of humor, he loved to bet and he loved our game.”Although still active in funding various charitable causes, the Oak Tree Racing Association, which conducted its final fall meeting at Santa Anita in 2009, operated for one year at Hollywood Park in 2010, and then conducted summer meetings at the Alameda County Fair Grounds in Pleasanton through 2018.A former real estate developer, Chillingworth, who served as Vice Chairman and CEO, Santa Anita Realty Enterprises from 1994-1996, had a true passion for horses and horse racing as he owned and raced Thoroughbreds dating back to the early 1970s under the nom de course Paniolo Ranch.It was in Thoroughbred partnerships however, that he experienced considerable success, as he owned percentages of Grade I stakes winners Swing Till Dawn (1983 Strub and Widener Stakes), Yashgan (1985 Oak Tree Invitational and 1986 San Gabriel Handicap), Forzando (1985 Metropolitan, Ft. Marcy and Sierra Madre Handicaps), and Valley Victory (1986 Coaching Club American Oaks).“He was a first class guy,” said Hall of Fame conditioner Ron McAnally, whose legendary gelding John Henry won three straight runnings of the Grade I Oak Tree Invitational in the early 1980s.  “Doc Robbins (original Oak Tree Director and John Henry’s attending veterinarian) admired him so much, and was so appreciative of everything he meant to Oak Tree and our racing here.  Chilly was good for the horses and he was good for the business.”A consummate gentleman and tireless consensus builder, Chillingworth was also a past Steward of the Jockey Club, Secretary of the Board of the Thoroughbred Racing Associations (TRA), director of the Thoroughbred Racing and Protective Bureau (TRPB) and member of the Equibase Management Committee.“Chilly was one of the kindest and most gracious executives in racing,” said George Haines, former Santa Anita General Manager.  “He treated the employees with great respect and was universally loved by all.  His wit and humor will be missed but not forgotten.”Chillingworth, who resided at Santa Anita Park with his wife Sandra, is also survived by four sons and two daughters, as well as several grandchildren.Services are pending.last_img read more

Dream Cruises launches bold new brand campaign

first_imgSource = Dream Cruises Dream Cruises launches bold new brand campaignDream Cruises launches bold new brand campaignBreaking free of your boundaries to reach for your dreams, is the bold and imaginative theme of ‘The Mermaid’s Dream’, a ground-breaking new campaign for the brand launch of Dream Cruises, the first-ever Asian luxury cruise line.In an unconventional approach to promoting the leisure-cruise proposition, to what is still a relatively nascent cruise market in China, Dream Cruises has taken the iconic mermaid of its logo and weaved around her a ‘fantastical’ storytelling creative conveying the ‘inspirational’ nature of its onboard experiences that promise to bring dream vacations to life for its guests.Inspired by the dramatic hull artwork of Chinese pop-artist Jacky Tsai which adorns the hull of Dream Cruises’ inaugural ship Genting Dream, the campaign features an emotive love-story between a mermaid and an astronaut. Physically bound by their respective elemental universes of outer space and water, they strive to overcome the boundaries that separate them, before finally breaking free to make their impossible dream a reality. The fantastical story and stylized nature of the campaign conveys the luxury, sophistication and elegance of the Dream Cruises brand and serves as a powerful metaphor for its brand purpose of bringing dreams to life.The campaign, developed by Leo Burnett China, features a visually striking brand advertisement and video commercial aimed at the ‘emerging generation’ of independently-minded affluent leisure travellers looking for sophisticated new luxury vacation experiences.An accomplished international film director brought the epic story to life in truly cinematic fashion, which involved space cinematography and computer generated 3D graphics as used in the award winning movie ‘Gravity’.Mr Eric Leong, Vice President, Brand Marketing & Communications of Dream Cruises said: “There seemed no better way to launch our brand than by bringing to life our brand icon, the mermaid, and the incredible story of our hull artwork. The seemingly impossible romance between a mermaid and an astronaut is imaginative, captivating and inspiring – and these are all elements that we believe represent the experience of a luxury cruise on board Dream Cruises. To differentiate our brand as unique in the market, we wanted to dream big so we adopted a bold and memorable storytelling approach that stands out from the competition, breaking away from traditional brand commercials in the sector that invariably present a cruise ship video tour”.The commercial will air as 30-second and 15-second spots on traditional and online broadcast channels, supported by an integrated print, outdoor, digital and social media campaign, with an extended minute-long ‘mini-film’ version of the epic being released at a later date.Consumers will also be encouraged to connect with the brand by envisaging and scripting their own personal interpretation of how the inspirational and romantic storyline should reach its final conclusion on social media.Dream Cruises is Genting Hong Kong’s new cruise line, catering to the large and rapidly growing high-end market in China and Asia. The cruise line offers inspirational luxury, which is Asian at heart and international in spirit, delivering the highest levels of onboard guest service and spacious comfort in the region. Genting Dream, currently undergoing fit-out at shipbuilders Meyer Werft in Papenburg, Germany, will debut from her dual homeports of Guangzhou (Nansha) and Hong Kong in November this year. Dream Cruisesbook your cruise herelast_img read more