[dry] Ali internal operations Art data content resources Creative communication

now if they throw a dog to operation: operation, marketing planning, what is the difference? I believe the 90% one cannot answer, mind racing for a few minutes, to say a few words of partial marketing resources, operation and partial content, it kind of creative planning partial difference.

to tell you the truth, I don’t know.

so I’m going to write this,


Internet 3, Baidu Tencent Alibaba, represented the highest level of industry;

there are words: technology to see Baidu, products, see Tencent, operation see Ali;

I have the honor to join Ali do operation, recent work is not busy, actually from the dogs into overtime work on time, so I want to record the feeling here, let yourself summarize what is the operation of different operations, Ali where


of course, the main purpose is to force yourself into your ideas, do a qualified operation dog, Wang


think, what is operation,


has jumped several times over the past few years, and the industry is from the advertising creative platform – media retail platform – Interactive TV channel retail platform, the nature of the post is the same, with creative nature of the planning.

to sum up, what I do is actually one thing: to create fun, to create, buy, and leave users.


question comes, and in my understanding, what is operation? What I do is in the scope of operation,

?The essence of

operation is to operate, find the right people, save costs and create value.

The source of

‘s operation is the user, who he is and what he wants. I’ll give you something, stay and love each other.


operation cannot use grand heroic words to describe this, have a ready pen, with a silent, subtle, and even more appropriate.

so, in my mind, has been operating a pinch the details of the work, to grasp the hot sensitive, fast and industrious creative girls do operation is the most suitable of the (like their own black?)

then I came to ali. Here, I have a new understanding of operation.

what do I do in Ali,


, A, big environment, what


my department, is a breakthrough from the restaurant business vertical Ali in the O2O layout, the intention of starting from the food and beverage industry, to "eat" the comprehensive Internet business; from the restaurant is good starting is difficult, because food is a good user just need and high industry the difficulty is; because this is a very complicated, it is difficult to Internet based traditional industries, a restaurant location rent, chef coolie, procurement of raw materials, the taste of dishes are very difficult to be standardized, as well as strong competition for (x group, X rating);

so where do we cut this?

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