: over the past couple of years, I’ve been watching marketing evolution and development on a variety of social media platforms and taking part in it. From forum to micro-blog, and to WeChat, we have experienced at least three generations of social media changes and changes. In recent times, my observation and reflection have given me the most vivid feeling, but the power of social marketing is declining, and even facing the risk of failure.
social media has fallen to
in 05 or 06 years, in the forum to write a soft text, once implanted marketing is an easy thing. Because, at that time, the atmosphere in the forum is still relatively simple, and many companies are far from being aware of the value of word-of-mouth marketing in the forum. And after 07, 08 years, more and more water into the forum, website administrators and moderators of hard struggle with "Navy", but promote the strong demand of social marketing in the enterprise, a large number of this forum in the emergence of some automatic post software was developed. As a result, more and more spam has been posted in the forum, the ecology of the forum has been destroyed, people begin to flee, and the forum begins to decline.
then, in August 2009, Sina became the first home to open micro-blog services portal, thus opening the era of micro-blog led social marketing. While micro-blog is almost repeated the decline old forum, a large number of enterprises and the government micro-blog settled, a large number of marketing account in the interests of the driver by batch manufacturing, Taobao is the emergence of a large number of micro-blog powder and forwarding comments businesses, tens of thousands of zombie accounts are marketing software company manufactured. In many users worry that a month can not grow 10 fans, and spend 10 dollars on Taobao will be able to directly raise 10 thousand zombie powder. While Sina micro-blog vigorously push the work and support, more and more enterprises into account micro-blog, and its position as the mainstream of social marketing, a lot of good morning good chicken soup and enterprise product news, through special operations personnel every day micro-blog continues to be made, and sends their fans. Micro-blog began to be enterprise, media, government, marketing and other accounts completely occupied, micro-blog ecology was destroyed, people began to flee.
and today, just as the transit WeChat seems to be going the same way. Perhaps in the eyes of ordinary users, WeChat is just a social tool, but in the eyes of many enterprises and marketing companies, WeChat is now a social marketing platform. WeChat public number, friends circle, WeChat avatar, signature, and even friends circle album cover, etc., have begun to be thoroughly developed into a marketing resources. In a lot of people pay attention to the proliferation of micro business of WeChat circle of friends and ecological destruction, in fact the ecological destruction of WeChat circle of friends of the social media platform is more and more serious for most of the enterprises will WeChat as a marketing position, and will be gradually transferred to the energy from micro-blog WeChat.
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