Cornerstones of strategic brand development

first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Brands are symbols full of many different kinds of impressions and meaning. The ideas surrounding your brand provide the most valuable insights for helping any business differentiate, stay relevant and resonate emotionally.There are distinct advantages to using different perspectives to deepen the quality of your brand associations, relationships and meaning. Today we’ll look at metaphors that provide windows into analyzing and comprehending your brand meaning in new ways.Because all products and services are largely defined as brands, it follows that adeptly studying the meaning within your brand is the quickest way to simplifying complexity and focusing on the things that matter most in defining value with consumers. Success today absolutely requires a profound, focused and skillful effort in brand creation, development and management. With this in mind let’s begin with different ways you can view your brand as an aid to growth. continue reading »last_img read more

Use business continuity planning to prepare your CU for a cyberattack

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Tyler Leet Tyler Leet is director of Risk and Compliance Services for CSI Regulatory Compliance, a role in which he oversees the development and maintenance of the risk and compliance-related services that … Web: Details What happens to a credit union following a cyberattack? Traditionally, loss of member data, direct theft from accounts, regulatory scrutiny and the requirement of refunding members’ money or replacing cards are some of the most common aftereffects.But an even more worrisome cyberattack effect is the disruption to business continuity and inaccessibility of online banking, mobile banking and ATM networks. In fact, a disruption to service could potentially affect credit unions even more dramatically than would a data breach. So, just as a credit union plans for business continuity related to natural disasters, it also should prepare specific plans for responding to a cyberattack. A business continuity plan provides an organization with appropriate instructions and procedures as a response to a disaster. Such continuity plans cover the areas of assets, human resources, notifications to business partners and the management of business processes. It’s important to note that a successful cyberattack disaster recovery plan is regularly updated and tested by all relevant employees. In order to minimize downtime, two questions should be addressed when building a business continuity plan specific to cybercrime.How Good are Your Data Back-ups? In the case of a breach, credit unions must ensure that their data is protected and backed up regularly. A robust back-up protocol ensures access to vital data in the event of an attack that shuts down the member database or locks access to transactions or accounts. As part of the planning process, credit union executives must confirm that their back-up process is run often enough to protect the institution, and can come to the rescue when the regular system is compromised. Finally, credit unions must verify with the back-up vendor that the process operates as expected. In addition to verifying that all data is backed up, credit unions should regularly test the backup restoration process to ensure it works effectively. They also should work with their back-up provider to ensure the back-up data is secure and that there is minimal risk that the back-up data could be corrupted or accessed. Does Your Overall Business Continuity Plan Incorporate Cybersecurity?While many business continuity plans are centered on events like natural disasters, cyberattacks are becoming an even greater risk. Even if an attack does not compromise member data, as would be the case with hackers shutting down the online banking server with a DDoS attack, any attack can cause damage. To prepare for such instances, it is vital that credit unions compile an incident response protocol, which trains employees on what to look for as well as the steps to take when a potentially damaging attack has been identified. last_img read more

Kendall “Kenny” Gaylord

first_imgKendall E Gaylord, 76, of Aurora, passed away on September 20, 2017 at the Lawrenceburg, IN.He was born on August 31, 1941 to Edward and Virginia (Anderson) Gaylord at Fowler, IN. Kendall worked as a Truck Driver for Grace Trucking Company.Kenny loved riding motorcycles, and boating. He always kept himself busy doing one thing or another, he loved to tinker, and do mechanic work. His favorite things were hanging with his Moose friends and spending time with his family.Kendall is survived by son, Michael Gaylord of Aurora, IN; significant other, Susan Stuard of Aurora, IN; daughter, Wendy Veach of Tell City, MI; siblings, Dave (Michelle) Gaylord, Joe (Fran) Gaylord, Terry (Donna) Gaylord, Deby Remsburg, Sandy Gaylord, June Conner and Joan (Butch) Wang; several grandchildren and great grandchildren.He was preceded in death by his parents, Edward and Virginia Gaylord, son, Mark Gaylord.A gathering for family and friends will be held on Sunday, October 1, 2017 at 1:00 pm at the Aurora Moose Lodge, 3rd Street, Aurora, IN.www.rullmans.comlast_img read more

UEFA flag tougher racism sanctions

first_imgUEFA have outlined new proposals to tackle racism, including a minimum 10-match ban for any player or official found guilty of abuse.Speaking at the European SoccerEx conference in Manchester on Wednesday, UEFA general secretary Gianni Infantino revealed the proposed sanctions in a bid to tackle the problem on and off the field.Infantino also confirmed if there is evidence of racist abuse in the stands, partial stadium closures will be enforced instead of a fine, while further instances of racism in the stands will lead to “full closure of the stadium and a minimum fine of 50,000 euros.”“This is clear, this is harsh, it will be known to everyone and this is want we want to implement,” Infantino told reporters.The proposal of tougher sanctions follows UEFA’s recent recommendation to referees to stop matches when there are incidents of racism.The debate intensified this season when AC Milan midfielder Kevin-Prince Boateng departed the field during a friendly in Italy after facing abuse from opposition supporters. To date, no UEFA-organised match has ever been abandoned and, despite the guidelines, there have been numerous games where play has continued despite racist chanting taking place, including the recent match between Inter Milan and Tottenham in the Europa League.last_img read more

Injury rules Annabel out of Youth Olympics

first_img England’s Annabel Dimmock has had to pull out of the 2014 Youth Olympic Games in Nanjing, China, because of a back injury.  Although the 17-year-old Curtis Cup player is unable to compete she will be on hand to support her golfing teammate, Scotland’s Bob MacIntyre. He tees off tomorrow in the first round of the men’s individual event. Team GB Chef de Mission Sarah Winckless said: “It is always when a disappointment when an athlete cannot perform because of an injury. Annabel continues to be an important member of this Youth Olympic Games team, and I want to wish her a speedy recovery back onto the golf course.” Golf is returning to Olympic competition for the first time in over 100 years and will be represented at the Rio Games in 2016. Annabel, 17, from Wentworth, is ranked in the world’s top 25 women amateurs and represented GB&I in this summer’s Curtis Cup match. Earlier this season she won the Helen Holm Scottish open stroke play title. Bob MacIntyre, also 17, was twice a national champion in 2013, winning the Scottish Youths and the Scottish Boys’ Stroke Play. The Oban left-hander was then part of GB&I’s victorious Jacques Leglise team, before continuing his form this year with victory in the Sir Henry Cooper Junior Masters. Caption: Annabel Dimmock and Bob MacIntyre in practice in Nanjing. 18 Aug 2014 Injury rules Annabel out of Youth Olympics last_img read more