Are you communicating results with your credit union team?

first_img 18SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details You can include Return on Investment (ROI) for any campaigns that are currently running or have just ended, showing direct bottom line benefits to the credit union.Including performance of all marketing tactics not only communicates all of the ways you are marketing the credit union, but it also helps you to identify opportunities and make adjustments to the plan if necessary.You are already the expert, but a snapshot report like this will affirm to your boss and/or the board your important role within the credit union to drive its growth efforts and transform positive change across the organization.It can be the basis for any regular communications you have with the entire credit union so that everyone knows they are marketers and see the results of their efforts. This is a vital step in creating a culture of teamwork and empowerment throughout the credit union.Lastly, a marketing report is a great time for you to communicate what is working well, what isn’t working well, and why. If the phone is ringing off the hook from members calling to ask about loans, but loan growth is slow, this is a great opportunity to talk about what might be happening from a service or process standpoint to impede the success of your marketing efforts.We work with many small credit unions across the country on their strategic marketing plans and execution, and each one of them is different from what they want to know.  For some, it’s the perfect amount of information, while others want to customize their reports for exactly how they prefer to receive information and data.  If you don’t currently write a marketing report, start by including as much of what you can from the list above and then ask for feedback about items to include for next time. There’s nothing worse than working your fingers to the bone and then having your boss, CEO, and/or the board question the value of the credit union’s marketing efforts.  You know your marketing is successful because you can see the growth numbers, but are you really doing everything you can to communicate your results and show the value of marketing at your credit union?Marketing budgets are typically the first to go when cuts need to be made.  A lot of the time, this is because everyone isn’t made aware of the direct ways in which marketing has grown and transformed the credit union.  To keep this from happening to you, consider adding a marketing report to your monthly to-do list.A marketing report has many benefits:It is an easy way for you to recap and highlight your main priorities for the month tied directly to the credit union’s organizational goals.The report is a perfect stage for several key growth metrics that will quickly shed light on marketing successes:Current growthAnnualized growthYear-over-year trendsProgress toward growth goalslast_img read more

Watch: Bhuvneshwar Kumar takes a stunner as West Indies crumble again

first_imgAdvertisement w08NBA Finals | Brooklyn VsrftyWingsuit rodeo📽Sindre E5a( IG: @_aubreyfisher @imraino ) l5anWould you ever consider trying this?😱c887w6vCan your students do this? 🌚3wepRoller skating! Powered by Firework India won their second ODI against West Indies on Sunday by 59 runs through (DLS) method, at the Queen’s Park Oval in Port of Spain. Indian skipper Virat Kohli scored a ton once again (his 42nd) with young Shreyas Iyer (71) accompanying him when the team was struggling for a partnership. Advertisement  Advertisement Bhuvneshwar Kumar led India’s second innings with a match winning figure of 4-31. The highlight of his spell, however came in the 35th over, when he took an astounding return catch to send Roston Chase home. Chase tried to manage the good length delivery to his leg side which ended up in a leading edge. The Indian pacer dived full-length to his left and took the catch single handed.  Advertisement Watch the stunning catch here:Earlier, Virat Kohli won the toss and his decision seemed justified as he dominated the Caribbean bowlers with his showstopping 120 off 125, becoming the second highest Indian run-scorer in ODI format as India completed their batting on 279 for seven.With rain halting the play, a revised target was set of 270 from 46 overs. West Indies were on top with 179 for four in the 35th over. But Kumar’s two quick wickets crashed their hopes as West Indies were all out on 210 with four overs to spare.West Indies’ in-form batsman Nicholas Pooran, tried to change the course of the game with his 42 but after his dismissal, panic triggered and the side lost four wickets for just three runs in three overs. Advertisementlast_img read more

Millionaire Steve Smith on a roll both on and off the field!

first_imgAdvertisement 397jNBA Finals | Brooklyn Vs2kaWingsuit rodeo📽Sindre Enf4( IG: @_aubreyfisher @imraino ) gpWould you ever consider trying this?😱7hh60Can your students do this? 🌚lqhnsRoller skating! Powered by Firework Steve Smith’s cricketing career has had its highs and lows, but these days it seems like fortune is indeed by his side. On the field his twin centuries in both innings of the first Ashes Test helped Australia to comeback over England at Edgbaston. And now reports claim that off the field, Smith’s business and investment ventures have turned into an overwhelming profit. According to The Australian Financial Review, the former Australian skipper has turned a $1,00,000 investment in an Australian mattress retailer (Koala Mattress) into a whopping $12.1 million profit.Advertisement On July 2015 Steve Smith invested for 10 percent of the company just before he was declared the Australian Test captain. Since then, the company has built a solid customer base of more than 2,00,000 people and is now valued at over $150 million. His ownership helped the company rake in more investors as he became their brand ambassador as well. Smith, who is among the top five earners of Cricket Australia also has a $2 million contract with Rajasthan Royals in the Indian Premier League.Advertisement However, last year saw Smith reportedly lose up to $7 million during the ball-tampering scandal. He was heavily booed throughout the World Cup and the Ashes series but the Aussie superstar did not let it distract him. With a career average of 62.96 in test cricket, he is now second only to the great Don Bradman. Looks like fortune favors the brave after all. Advertisement Advertisementlast_img read more