The partnership is launching a communications campaign from early January 2003 on outdoor media, including buses, 4-sheets, 6-sheets, postcards which will be distributed in universities, and online banners. The campaign focuses on three key housing issues that can affect young people – bad housing, landlord problems and coming to terms with leavinghome.The ads were created by McCann Erickson and media was planned and bought by Universal McCann.Brand-owner NestlÃ©, the world’s largest food company, is providing the charity with £900,000 of financial and communications resources. Of this, £550,000 will fund a high-profile marketing communications campaign and the remaining £350,000 will go directly to support Shelter’s services for young people, such as Shelterline (a free 24 hour helpline), Shelternet (online advice with youth-orientated pages) and the housing aid centres.Jane Aldridge, NescafÃ© Brand Manager said: “By providingresources – financial as well as communications know-how – NescafÃ© can aid Shelter achieve its goal of helping more young people with housing needs and ensure they know who to turn to when they face housing difficulties and need assistance.”Ben Jackson, Shelter’s Director of External Affairs said: “We see this partnership as one of our most far-reachingand a key component of our strategy to challenge the myths around housing and tackle housing issues, especially among young people.”This joint initiative was developed as a result of a partnership spanning four years. To mark the 60th anniversary of NescafÃ© in 1999, the brand conducted research into the causes close to its customers. The problems of poverty and homelessness featured most prominently and it was on this basis that the relationship began. NescafÃ© approachedShelter to participate in a programme called NescafÃ© Getting Together To Help. When this ended in 2001, they decided to continue working together on a more strategic basis. NescafÃ© has launched a major new phase in its strategic partnership with national campaigning charity Shelter.Brand-owner NestlÃ© is donating £900,000 of financial andcommunications resources to help expand the understanding of housing issues and homelessness among young people and to raise awareness of Shelter’s services. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 9 January 2003 | News New phase in NescafÃ©’s support for Shelter 29 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
Previous articleInterpro Bragging Rights For Leinster in dogged 13-6 winNext articleLiving City review to focus on poor response in Georgian Limerick Bernie Englishhttp://www.limerickpost.ieBernie English has been working as a journalist in national and local media for more than thirty years. She worked as a staff journalist with the Irish Press and Evening Press before moving to Clare. She has worked as a freelance for all of the national newspaper titles and a staff journalist in Limerick, helping to launch the Limerick edition of The Evening Echo. Bernie was involved in the launch of The Clare People where she was responsible for business and industry news. Email NewsCommunitySinead brings hope to the street children of KolkataBy Bernie English – December 29, 2019 349 Advertisement Linkedin 2019 International Rose of Tralee Sinead Flanagan pictured in Kolkata with actor Jeremy IronsREIGNING Rose of Tralee and Mungret native Sinead Flanagan is taking on her duties with all the compassion she brings to her full-time job as a hospital doctor.Last month Sinead followed in the footsteps of her predecessors, and took her first overseas trip to Kolkata (formerly Calcutta) to visit HOPE’s projects with street and slum children.Sign up for the weekly Limerick Post newsletter Sign Up There she witnessed the shocking conditions endured by Kolkata’s most vulnerable children, those who live in the slums, dumps and streets of India’s second-most populous city.Speaking about the most difficult experience of her trip to Kolkata, Sinead says that accompanying the night ambulance was upsetting and it struck her that the only difference between these people and Irish people is where we were born and she appealed to people to remember the forgotten street children of Kolkata this Christmas.“During my week in Kolkata, I have seen how HOPE are giving vulnerable children an opportunity, through education and protection, to lift themselves out of the poverty that they were born into. It is a great privilege to get to witness this incredible work first-hand and to meet the other volunteers from Specsavers and The Law Society of Ireland”.HOPE Honorary Director, Maureen Forrest, thanked the Rose of Tralee Festival committee for their ongoing support and said she was delighted and grateful to have such wonderful people in Kolkata supporting the foundation’s work.I am humbled by the support we have received from the Irish public in the past 20 years. These are the forgotten children, born into a world of dire poverty. As people like Sinead give just a little of their time, skills, knowledge, wisdom, compassion, wealth and love, the world becomes a better place.”Over the coming weeks, Limerick people will be encouraged to buy a Gift of HOPE, download or purchase their new album called ‘Friends of HOPE’ or donate to help continue the work in Kolkata for Christmas, at www.giftsofhope.ieFor as little as a €5 donation a week a child’s education can be sponsored. WhatsApp Facebook Twitter Print