Two new German properties make a pretty pretzel for Adina

first_imgAdina Hamburg Adina Apartment Hotels revealed the addition of two new properties in Berlin and Hamburg to their growing European portfolio, proving guests are seeking more than just a room during longer leisure and corporate stays. Operating under the Toga Hospitality umbrella, Adina Apartment Hotels, although Australian owned are quickly establishing their brand throughout Europe, adapting to a niche market for more apartment style spacious and comfortable lodgings. At an event in Sydney to announce the launch, Toga Hospitality Managing Director Allan Vidor and CEO Rachel Argaman, who has recently taken part in the new Australian TV series, Undercover Boss, was ecstatic about Adina’s additions to the European market, which brings a total of three properties in Germany alone. “Both our domestic and international markets are booming. We’re really punching above our weight in Europe and performing incredibly well,” she said. According to Ms Argaman, forward bookings for both new hotels “are extremely promising”.The new apartment hotels are favourably located amongst inner-city attractions, including fashion districts and museums, whilst offering “warm, vibrant and spacious interiors”, according to Ms Argaman. When asked about her experience on Undercover Boss, Ms Argaman said it was similar to the development of the two new hotels. “It was amazing.  We’re really pushing barriers and are committed to understanding what our staff and consumers desire.”  The official opening for the Berlin Hackschermarkt apartments is 9 December 2010, and Ms Argman’s appearance on Undercover Boss will be broadcast on 15 November on Channel 10. The Toga Hospitality Team Toga Hospitality General Manager, Allan Vidor with CEO, Rachel Argamanlast_img read more