Desire Riviera Maya Resort and Desire Riviera Maya Pearl Resort in Cancun are experiencing major occupancy growth expected to continue in 2019 and beyond Cancun, Quintana Roo, Mexico, Jan. 21, 2019 — Occupancy growth at Desire Riviera Maya Resort and Desire Riviera Maya Pearl Resort in Cancun is on the rise as emerging tourism trends drive travelers to these resorts. Among these trends are the increasing popularity of adults-only hotels where travelers can relax and be themselves without worrying about little ones around, travel-experience curation by experts, and “virgin travelers abroad,” meaning those who have never traveled overseas before. Desire Riviera Maya Resort’s average occupancy rate increased from nearly 80 percent in 2016 to 86 percent in 2018. Desire Riviera Maya Pearl Resort’s average occupancy rate increased from 76 percent in 2016 to more than to 83 percent in 2018. Adult-only hotels have become particularly popular with the mature Generation Y and younger Generation X crowd, ranging in age from 30 to 50, with higher than average incomes to spend on themselves and enjoy their stays. “We have experienced a rise in occupancy rates at both Desire Riviera Maya Resort and Desire Riviera Maya Pearl Resort and are confident this success will continue throughout 2019, as like-minded couples seek out a safe, judgement-free atmosphere to explore their fantasies and engage in new exciting activities with other likeminded travelers,” said Rodrigo de la Peña, CEO of Original Group. “Our singular, welcoming setting is ideal for travelers who are making their first trip abroad, maybe with the help of an expert tailoring their trip, filling it with the most unique experiences offered only at Desire. Most of all, our properties promise the ultimate in adult-only experience, where couples can let their hair down and more, without any cares,” de la Peña added. With an increasing interest among travelers seeking adult-only hotels, this trend alone is driving occupancy at both Desire properties. Original Group, the leading expert of adult hospitality in Mexico, has effectively tapped into a key segment that continues to grow and this is reflected in steadily increasing occupancy numbers in the Group’s hotels in the last few years.Curating experiences that are full of excitement and make a traveler feel young and free-spirited again is another trend travel operators and tour companies are seeing as 2019 debuts on the calendar. Few places epitomize the idea of being free-spirited as Desire Resorts, which goes beyond the typical erotic, clothing-optional, couples-only atmosphere by offering a variety of carefully selected experiences on-property. These include workshops led by sex and relationship experts, spa treatments to intimately connect couples and adult-centric entertainment around-the-clock.Among the most intriguingly named trends is Taking a Travel Virgin Abroad, where experienced travelers bring a less well-traveled friend or partner along, helping them better understand the world. Desire Resorts’ unique and open-minded atmosphere is the perfect place for a first-time traveler. The Desire experience will also open a whole world for the most well-seasoned traveler. Located in one of the world’s most popular and beautiful beaches along the Yucatan Peninsula in the Mexican Caribbean, Desire Resorts are perfectly suited for first-time travelers. These three trends rippling through the travel market are driving higher occupancy rates at Desire Resorts and are likely to continue doing into the remainder of 2019 and beyond. It’s no surprise to anyone in the know about Desire Resorts that the brand has long been ahead of the curve of adult-only travel by focusing on curated experiences on property while also creating a safe and welcoming atmosphere for couples. Now it’s full steam ahead for Desire and these trends into 2019. For more information, visit www.desire-experience.com. ABOUT DESIRE The Desire experience includes the all-inclusive resorts Desire Riviera Maya Pearl Resort and Desire Riviera Maya Resort, along with Desire Cruises, each designed for couples only, offering guests a unique, clothing-optional atmosphere, with a sense of freedom outside of conventional environments.These unique experiences include the latest in adult entertainment, provocative theme nights, couples’ workshops, indoor/outdoor playrooms, gourmet dining, brand name beverage service, first-class accommodations, all of which stay true to our erotic, clothing-optional, couples-only atmosphere. For more information, visit www.desire-experience.com.ABOUT ORIGINAL GROUPOriginal Group is a Mexican company with more than 35 years of experience, with commercial activity in the hotel sector, the cruise industry, vacation clubs and real estate. We encourage innovation to create and develop businesses that leave a mark. Our brands maintain the highest standards of the group and, simultaneously, provide concepts that stand out for their uniqueness. We have developed successful tourist brands, including by offering unique experiences for adults only in top destinations around the world, creating a perfect atmosphere for couples and singles looking to add a new dimension to your holiday. Our strong corporate culture allows us to provide a consistent service characterized by warmth and attention, creating long-term relationships with our customers. We promote environmental care with a high sense of social responsibility as an active part of our environment and society. For more information, visit www.original-group.com.
For Benny Li and Jordan Crowther, a recent marketing project was about more than getting a good grade, it was about helping a local business.While competing in a term-long marketing activity through Brock’s Goodman School of Business, the Grade 11 District School Board of Niagara (DSBN) students fronted rival teams that each pitched solutions to marketing challenges faced by local independent health food store The Peanut Mill.Students from A.N. Myer and Sir Winston Churchill secondary schools heard directly from the St. Catharines business about marketing challenges before teams from each class were paired with members of the Brock Marketing Association to help fine-tune their pitches.After completing in-class presentations, two teams from each school, including the ones headed by Li and Crowther, were selected to present to Peanut Mill staff members and Goodman representatives at Brock on Thursday, May 16.The teams of A.N. Myer Secondary School student Benny Li and Sir Winston Churchill Secondary School student Jordan Crowther tied for first place during a marketing exercise that partnered local high school students with members of the Brock community and The Peanut Mill health food store.Li, a 17-year-old student at A.N. Myer in Niagara Falls, said the experience of analyzing a business and then preparing a marketing presentation allowed him to take part in a different type of learning than he normally encountered in the classroom. His team focused on a new hashtag for the company’s social media platforms.“Working with Brock and The Peanut Mill has been a great way to learn real-world marketing skills, and to manage finances and improve presentation skills,” he said.Crowther, a 16-year old student from Sir Winston Churchill in St. Catharines, said the exercise would pay dividends in her career journey as well. Her team focused on growth in the area of online meal planning resources and promoting in-store consultations.“It’s a really great program. This has been the best assignment,” she said. “We learned a lot about how to make people like our presentation and get them on our side. I want to be a real estate agent, and this has been really great practice.”When the presentations came to a close, Crowther and Li’s teams finished in an unprecedented tie for first place, which Li said showed the quality of the work from both sides.“It felt great knowing that we tied with a team who set such a high standard,” he said. “The result showed us what a great job we did and that our hard work paid off.”Peanut Mill owner and General Manager Jason Sebeslav said the result reflected the overall quality of every presentation.“This was our first time participating in this marketing challenge with high school students and it was a real pleasure and an honour to have all of these young, creative minds focused on our business,” he said. “It was very difficult to choose a winning group because all of them had some great ideas and presented them professionally.”David DiPietro, Experiential Education Co-ordinator in Goodman, said the exercise allowed students to participate in the type of immersive activities that have made Brock a leader in experiential learning in all seven of its Faculties. Goodman has worked with local organizations and high schools to stage the activity four times in the last two years.“It’s a reality of what they will face in their post-secondary studies as well as the workplace,” he said. “Exercises like this, that partner students with real local clients, help them to get an early jump on developing skills they will use for the rest of their lives.”DiPietro was also encouraged by the final projects the students delivered.“After seeing the presentations, it’s clear that the groups from both schools would be ready to take on University-level projects in the Goodman School of Business,” he said.Cristina Greco, Goodman’s Recruitment Co-ordinator, said that in addition to showing students they could succeed at Brock, the exercise also served as an important recruiting tool.“It helped to develop a great rapport with the local high schools and to provide a touch point for students as they prepare for post-secondary learning,” she said. “By working with our team, we can serve in a type of mentorship role as well as offer familiar faces the students already know when they decide to study here. We also build lasting connections with teachers, who will then communicate what Brock is doing for their students.”While the teams wrapped up their projects, Sebeslav said their presentations meant his staff could get to work further examining the students’ suggestions.“There are a lot of good ideas to think about and sift through,” he said. “It’s hard to say right now which of those we’ll act upon, but the students’ presentations have certainly got the wheels in our heads turning.”